Benefits of Media and Marketing

The following are the benefits of media and marketing

• Increased Sales

  Through successful marketing strategies, the sales would improve for the media. Increased sales means higher margin of profits for the company. However, increased sales for the media would also be an improvement of customer satisfaction.

• Increased Reputation

  More marketing means added reputation to the matjel Company. Through successful marketing strategies the company would also ensure progress in the right path.

• More Influence

  Influence in the market would be the high reputation gained in the market. Influence can also affect the collaboration of the matjel with other companies.

What are the types of matjel Marketing?

The following are the types of matjel marketing

• Customer Based

  Customer based marketing would be active type of marketing strategy which is utilised in matjel marketing. In direct marketing customers and consumers would be involved in different strategies which are adopted by the matjel.

• Digital Based

  Digital based marketing would include marketing over digital media, electronic media and other mediums of marketing. Customers who have access to smart phones and other digital products would have access to this.

• Search Based

  Search Based marketing would utilise Search Engine Optimization or other forms of digital marketing methods in order to increase the traffic for your particular website. This form of marketing would be indirect marketing. However, the use of SEO would be useful in increasing the amount of organic traffic for your matjel.

• Advertisement Based

  This would be in the form of newspaper, print media, online advertising channels such as you tube and television broadcasts.

• Collaboration Based

  This form of advertising would include advertising through fintech collaborators. For example, a consumer would utilise the services of a particular fintech. After using the services of the fintech, an ad on or related ad would come to the customer’s screen. Through this, information would be passed to the consumer.

Carry out Market Research

It is important to research your demographics before planning and execution of any marketing campaign. Demographics and other market based research would include different types of plans and potentials in order to increase the customer base of the particular matjel.

• Analyse your Business Model

  First and foremost, it is crucial and important for you to be aware and understand the business model followed by your matjel. An matjel is created to carry out different types of activities. The business model of the matjel would be crucial to identify customers. Apart from this, you would be able to also learn from your competitors. The strategies adopted by your competitors would be useful in devising the matjel marketing plan.

• Study the Customer

  In the marketing plan the crucial step would be to study the consumers present in the market. The penetration levels of financial products introduced in the market should be analysed first. Consumer surveys should be researched and analysed. Based on this the matjel marketing should be carried out. Individual consumer profiles should be studied in depth to find out the correct strategy.

• Conduct Behavioural Analysis of your customer to find out right marketing channels

  When a conclusive research is completed, it would be important to devise the strategy for behavioural analysis of the customer. From this analysis the reaction of several group of customers can be gauged. Financial inclusion is one of the aspects related to understanding consumers. For example- a fintech application which is frequently used by consumers can have a survey or some feed back to understand consumer experience. Different types of pointers can be understood through this process. Thoughtful insights can be gained by the marketers considering the above.

• Find out right prospects for the Business Objectives

  Over the time using data and algorithms based on your business model would be helpful in understanding the key prospects which would be helpful for your matjel business.

• Give you audience Insights based on Business model (Based on Analytical Tools)
  • Estimated Reach
  • Cost Per Conversion
  • Total Monthly Budget
  • Revenue Forecast based on numbers of Inbound Leads
  • Based on the Research we shall then create matjel Marketing Plan.

Matjel Marketing Plan

After Data gathering process is complete, the second step is to create a marketing plan based on your budget forecasts. This marketing Plan will contain funnels suggested with a breakdown of Cost per acquisition (CPA), Average Burn and Churn rate and the breakeven analysis. Depending upon the business model we shall also create a digital marketing strategy, including but not limited to

• Search Engine Optimization/Marketing (SEO/SEM)

  Our team of marketers uses white hat techniques, to rank you in major search engines for the industry standard search terms. This increases your Organic presence and number of organic leads.

• Creation and Promotion of Social Media Pages

  Social media pages are a great way to engage with potential clients and listen to customer feedback. Our team will create social media pages and engage with your target audience.

• Search and Display Advertising (PPC)

  The fastest way to go to the market. Our team will create intuitive campaigns to acquire customer form search and display advertising.

• Remarketing Campaigns

  Remarketing helps in reaching to the customers who visited your matjel website but didn't convert into a lead; this cost effective strategy helps to improve Marketing return on investment.

• Content Marketing

  Our Marketing Team will create compelling content to increase your organic traffic and leads.

• Influencer Marketing

  Our Team will work with influencers to build brand awareness and brand evangelism.
  
  Our Marketing Team, based on business model creates a bulletproof PR and Marketing Strategy. That helps you grow the brand value of your NBFC and generates an additional stream of customers for just a fraction of the cost you will pay elsewhere. From public relations to Television Advertisements, we can handle all.

• Advertisement in Newspaper of Target Demographics

  Our public relations strategy includes getting you features and advertisements in Newspapers of target demographics. This increases brand presence and number of inbound leads.

• Advertisement on Radio, Television

  Our public relations strategy includes getting features in Radio and Television for broad coverage when you plan to scale your lending operations.

• Advertisement on Billboards

  Our public relations strategy includes getting features in Billboards, Airlines, etc. for broad coverage when you plan to scale your lending operations.

• Omni Channel Advertisement and Promotions

  Our Marketing team will create and manage advertisement across your chosen verticals and continue increasing your brand value and business size.

Enterslice Advantage- NBFC Marketing

• Enterslice main aims is to add value to you business.
• Our team of professionals comprising of CA, CS, Lawyers and Digital Marketing Experts.
• We have experience in successfully marketed for different matjel.
• Constant monitoring and 24*7 customer service.

How Enterslice will help you

• Fill The Form
• Get a Callback
• Submit Document
• Track Progress
• Get Deliverables